I'm over the moon excited to announce the work I've poured my heart into this Summer is officially live on the world wide web for YOU to learn more about! Truly, it's been set as "published" for you right there reading this.
The by Erin Creative Co. blog, shop and social media will be used as a platform to cultivate joy in the hearts and homes of this community. Join me, won't you?
When the concept for the by Erin Creative Co. Shop was placed on my heart, I was not fully on board with this calling. In fact, I spent a bit of time pushing away this idea. I let my fear be greater than my faith.
There's a whole lot more that goes into creating a business/brand/shop than color pallets, cohesive typography and collateral, and the to-do lists can be quick to overwhelm. The good news for me (and you), He sees the big picture even when we can't. Carried through this endeavor with a lot of trust and praise, He knew all along what was in store.
A company's why, at the core, is what's most important. For some time I battled with how to outwardly express the genuine why of this brand. Through months of digging deep to find authenticity in our brand composition, I'm thrilled to pieces with where we've landed and what we have to share with y'all!
by Erin Creative Co. is rooted in the mission to cultivate joy. We believe surrounding ourselves with tangible words of encouragement & truth puts action into cultivating this joy.
This why translated into a classic, approachable design with pops of color which are true to my style and what I think we've brought together for our brand aesthetic. There's a beautiful stack of stationery sitting here eager to be sent to your homes along with our prints!
Friends, we're so excited to share our hearts with you and will be opening the shop next week with a special pre-sale just for you. Our official launch party will follow in October, but for now, we want to spend a few weeks giving back to you and send a little bit of extra joy to your homes.
ATTENTION: If you're a fellow blogger and would like to join our official shop launch party, shoot an email to email@example.com, we have something special to send your way :)
**Join me over on the new site, www.byerincreativeco.com **